Branding in Healthcare: brand identity and Social Media content to an Anesthesiologist. The goal was to create a visual identity that conveyed credibility, care, and security.
Final logo: the client chose the logo "flower", which had more meaning and relevance to her because some medications used daily in anesthesia are extracted from flowers, such as opium poppy and belladonna. Also, flowers inspire elegance, liveness, and wellness.
Social Media content
Self-branding: expressing my creativity and dynamism through my brand identity and developing an Instagram account where I share thoughts about Graphic Design, Branding, and User Experience with my followers.