Healthcare & Branding
Branding in Healthcare: brand identity and Social Media content to an Anesthesiologist. The goal was to create a visual identity that conveyed credibility, care, and security.
Mood board
Mind Map
Research
Research
Sketches
Logo Explorations
Iterations
Final logo: the client chose the logo "flower", which had more meaning and relevance to her because some medications used daily in anesthesia are extracted from flowers, such as opium poppy and belladonna. Also, flowers inspire elegance, liveness, and wellness.
Color Palette
Business Card
Eco bag
Social Media content
Instagram grid
Stories template
Quote template
Self-branding
Self-branding: expressing my creativity and dynamism through my brand identity and developing an Instagram account where I share thoughts about Graphic Design, Branding, and User Experience with my followers.
Instagram grid
Logo animation
